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HubSpot vs Marketo Pricing

When comparing HubSpot vs Marketo pricing, it’s important to understand the context and specifics of each platform, as they cater to different business needs and scales.

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HubSpot Pricing Overview:

  1. Starter Plans:
    • Sales Hub and Service Hub: Starting at $9 per user/month.
    • Marketing Hub: Begins at $18/month for 1,000 contacts.
    • CRM Suite: From $30/month, combining Sales, Marketing, and Service Hubs​​​​​​.
  2. Professional Plans:
    • Sales Hub and Service Hub: $90 per user/month, with a minimum of 5 users.
    • Marketing Hub: $800/month for the first 2,000 contacts.
    • CRM Suite: Starts at $1,600/month, including 5 users and 2,000 marketing contacts​​​​.
  3. Enterprise Plans:
    • Sales Hub and Service Hub: $120 per user/month, requiring a minimum of 10 users.
    • Marketing Hub: $3,600/month for up to 10,000 contacts.
    • CRM Suite: Begins at $5,000/month for 10 users and 10,000 marketing contacts​​​​.
  4. Additional Costs and User Limits:
    • Sales Hub and Service Hub: User limits vary by plan.
    • Marketing Hub: Additional contacts cost extra.
    • CRM Suite: Additional fees for extra users and contacts beyond the included limits​​​​​​​​.
  5. Free Version: Offers a basic CRM with limited marketing, sales, and service tools​​.

Marketo Pricing Overview:

  1. General Pricing Structure:
    • Marketo’s pricing starts at $895/month.
    • Pricing is on request, scaling based on the number of users and feature complexity​​​​.
  2. Pricing Tiers:
    • Marketo offers three standard pricing tiers: $895, $1,795, and $3,175 per month.
    • Higher tiers unlock additional features, with significant price jumps for added capabilities​​.

Comparative Analysis:

  • Target Audience: HubSpot caters to a wide range of businesses, from small to enterprise-level, with its various tiers. Marketo, while also scalable, is more focused on mid-range to larger organizations requiring robust marketing automation​​​​.
  • Pricing Flexibility: HubSpot offers more transparent and varied pricing options, catering to different business sizes and needs. In contrast, Marketo’s pricing is less transparent, requiring a personalized quote based on specific business requirements​​​​​​.
  • Free Options: HubSpot provides a free version with basic CRM functionality, which is useful for small businesses or those just starting with CRM tools. Marketo does not have a similar free offering​​.

In conclusion, while HubSpot offers a more transparent and tiered pricing structure, catering to a broader range of business sizes, Marketo focuses on providing custom-tailored solutions for mid-sized to large businesses, with pricing reflective of the complexity and scale of the features required. The choice between the two should be based on the specific needs, size, and budget of your business.